1. Brand Culture Theme

The “Family Joy” theme highlights the spirit of the Alibaba ecosystem by bringing together its diverse cartoon characters as if they were members of one family. These characters, centered on reunion and happiness, transform abstract brand symbols into tangible cultural icons. The result is a warm and inclusive brand message, where casual card play becomes a new scene for soft cultural engagement.

63 × 88mm with R3.5 Rounded Corners

2. Craftsmanship: Excellence in the Details
(1) Playing Cards

Size & Format: Each card measures 63 × 88mm with R3.5 rounded corners for comfortable handling. The design balances the traditional poker feel with refined detail.

Composition: Standard 54-card deck, complete with suits to meet classic gameplay needs.

Materials & Finish: Produced with 310gsm German black core paper for durability and firmness. The surface features gloss varnish for shine, water resistance, and wear protection, plus embossing for added depth. These finishes combine to deliver a rich visual and tactile brand experience.

Outer Box

Packaging
Outer Box (Custom Drawer Box)

The bright orange drawer box reflects the joyful theme, wrapped with Alibaba’s signature cartoon characters in a lively scene. Prominent “Alibaba Family Joy Playing Cards” lettering ensures strong recognition. The drawer-style structure is both practical and appealing, offering easy access and secure storage. Made of premium cardboard with matching finishes, the box holds two tuck-box decks.

Inner Box

Inner Box (Custom Tuck Box)

Structure & Function: Compact tuck boxes designed for convenient storage, protection, and display.

Materials & Finish: Made from 325gsm white cardboard with gloss lamination for a vibrant look and improved scratch resistance. The finish brings the characters and “Family Joy” lettering to life while maintaining design consistency.